Today is Friday the 13th of the scariest month of the year, which aptly marks the release of the 13th book in A Series of Unfortunate Events. Although titled The End (Oh, Snicket, you rogue! No alliteration for the last book?), I strongly suspect that this will not be the last we hear of the Baudelaire orphans (Or is it? Could the abrupt flatness of the title mean it really is the end?). After all, there are paperbacks to release and promote. I'm still not over the fact that some of the books are already available in paperback for $3.99 to the school market, so I'm curious to find out what the pricing will be when mass market editions hit bookstores.

When I was teaching, I read the first 12 books during an informal competition with a student to see who could get to the end of The Penultimate Peril first. I beat the kid, but it wasn't a fair fight. I bought them from Scholastic for my classroom and didn't release each one to our library until I finished it. And then he had to contend with the rest of the class over who would actually get the book. He did ultimately read them all, but had to resort to going through a few of them twice while waiting for the next. Unfair or not, at least the competition generated some buzz over reading.

Even as an adult, I thoroughly enjoyed the Lemony Snicket books. From a marketing standpoint, the back cover blurbs are the best I've ever seen and the next-in-series teasers creatively generate anticipation for future books. They're fast-paced and easy to read, which was also noted by my former fourth graders, and you have to be pleased at kid's sense of accomplishment that comes with finishing 300+ pages. I especially liked the digressions on vocabulary and idiomatic expressions which subtly teach irony and wordplay in a fun way.

If you haven't read the first 12 books or need a refresher before tackling the 13th, here's a link to a Tim Curry narrated video, 12 Books in 120 Seconds. Other trailers and information about the series can be found at lemonysnicket.com.

Addendum: Via Bookninja (Who cares about the Nobel, indeed! We will soon find out the identity of Beatrice.), here's a link to The New York Times article about the release, which includes a few tantalizing details.