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October 16, 2006

Is POD the Future?

Via Books, Inq., here's an interesting article about one possible future of publishing: Printing on Demand (POD). You have to admit that there's something Star Trek-like in walking up to a computer, making a request, and leaving with a book. "Computer, collected works of Jane Austen, years 1811 to 1814, bound in one volume." Like it or not, that show has spawned a whole host of innovations. For example, I'm sure the inventor of the flip phone used to sit in front of his television thinking about how cool it would be to have a communicator. Give the geeks enough time and they'll make Roddenberry's vision of the future happen.

Although I'm all for progress and not a fan of how bookstores do business, I actually like shopping for books. POD would take all the fun out of it. Every time I'm in a bookstore, even when I know what I want, I end up purchasing several other titles found while thumbing through displays or browsing spines in the literature section. I also browse books while online shopping, but doubt I'd go through the effort of driving to a Starbucks for a suggestion from their POD vending machine. I can get that right here from my own computer, and I don't have to wear pants as I click from a list to a review to a book description.

The hunt is almost as fun as the reading. Just this past weekend, I went to the semi-annual garage sale at Wild West City ("The best of the West in the heart of the East"? Uh, okay.) benefiting a local animal shelter. I was so impressed by the used book selection that I made an excuse, a friend had been looking for a particular title, to go back again the next day. After crawling around in the mud to see every spine and elbowing my way through the other bargain hunters, I walked away with 22 near-mint books for $5, including one for my friend. I almost went back a third time for the $2 bag sale, but hundreds of unread books cluttering up Casa BookBlog forced restraint.

Despite the futuristic novelty of POD, a traditionally published book is unlikely to lose its feel appeal. In Star Trek II: The Wrath of Khan, Captain Kirk gets two literary birthday gifts: A Tale of Two Cities and reading glasses. Picard keeps a large, leather-bound copy of Shakespeare's works in his ready room. Couldn't they have simply POD'ed the books from a replicator? Even future-forward movie/television visionaries don't see the book going away completely.

Hmm. Maybe that last paragraph gave away a little too much of my own geekiness and didn't help my argument. But, damn it, POD is simply not my idea of an enjoyable way of obtaining a book and maybe I'm not a "real reader" since I don't care who sees me in a bookshop. Regardless, I think it's time to crawl into bed with a "real book" and put a dent in the old TBR pile.



comments

academic journals, probably due to limited printings, are frequently disseminated in electronic format. many health professionals carry a pda with a pdr and other reference materials, as well. I wouldn't discount PODs too soon, especially as we continue to witness the market changes with the electronic distribution of audio and video media. i think we would agree, however, that for fiction reading there is not (yet) an electronic substitute for printed texts...there's something about the tactile sensation of paper in the hands and the visual sensation of watching a stack of pages march their way to the other side of the opened cover. as far as shopping goes, however, i still prefer shopping on amazon (or the likes) to "elbowing my way through the other bargain hunters." it's less muddy, at least.

I'm not exactly discounting POD since I'm sure it will happen and it isn't a totally bad thing. Putting POD machines in bookstores would be a great way to supplement inventory. If they don't have the actual book in stock, I'm sure a lot of impatient people would rather have the book POD'ed than wait a week for it on order.

Also, I bet POD would go over even better in college bookstores because it would likely make textbooks cheaper, reduce incidents of not having stock by the time classes start, and eliminate excess inventory of old editions. When I was in college, some of my texts were bound photocopies from many different books. I even still have one from a seminar I took on Robin Hood because some of the books inside are out of print. POD would offer profs greater flexibility in what they assign and provide students with a better quality product.

If bookstores and publishers are smart, they'll get in on the POD thing soon. Shoppers would get the best of both worlds. Tangible books to browse and a way to get that must-have book immediately.

 

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